MARTIN REEVES , is chairman of the BCG Henderson Institute, BCG’s think tank dedicated to exploring and developing valuable new insights from business, technology, economics, and science by embracing the powerful technology of ideas. Martin is also a member of the BCG Henderson Institute's Innovation Sounding Board, which is dedicated to supporting, inspiring, and guiding upstream innovation at BCG. Martin is a managing director and senior partner in BCG’s San Francisco office.
Martin is coauthor of Your Strategy Needs A Strategy, which introduces the “strategy palette” as a tool to enable business leaders to tune their approach to strategy to the strategic environment of each business. He also cowrote The Imagination Machine, an executive’s guide to systemically harnessing imagination for corporate reinvention and rejuvenation. This book was shortlisted for the Thinkers50 2021 Innovation Award.