StrategyEdge

Keynote Speaker

MARTIN REEVES , is chairman of the BCG Henderson Institute, BCG’s think tank dedicated to exploring and developing valuable new insights from business, technology, economics, and science by embracing the powerful technology of ideas. Martin is also a member of the BCG Henderson Institute's Innovation Sounding Board, which is dedicated to supporting, inspiring, and guiding upstream innovation at BCG. Martin is a managing director and senior partner in BCG’s San Francisco office.

Martin is coauthor of Your Strategy Needs A Strategy, which introduces the “strategy palette” as a tool to enable business leaders to tune their approach to strategy to the strategic environment of each business. He also cowrote The Imagination Machine, an executive’s guide to systemically harnessing imagination for corporate reinvention and rejuvenation. This book was shortlisted for the Thinkers50 2021 Innovation Award.

Session Overview & Key Takeaways

In this masterclass, Martin builds on insights from Your Strategy Needs A Strategy and The Imagination Machine, showing you how to adapt your approach to strategy to your strategic environment, and how to systematically harness imagination to generate new ideas and transform your business.

In a world of increasing uncertainty and complexity, Martin demonstrates that there is no one approach to developing and executing a strategy. But there is a best approach for your specific context, and it has never been more important to choose the right one.

Martin also focuses on the role of creativity in strategy, providing a fascinating look into the mechanism of imagination. Drawing on the experience and insights of CEOs across several industries, as well as lessons from neuroscience, computer science, psychology, and philosophy, Martin lays out a six-step process for creating ideas and bringing them to life.

This masterclass provides you the guide you need to craft winning strategies, and to demystify and operationalize the power of imagination.