This masterclass will give you the knowledge and practical insights into how real- time data and AI will radically transform physical products–and the companies that make them.

Tech giants like Facebook, Amazon, and Google can collect real-time data from billions of users. For companies that design and manufacture physical products, that type of fluid, data-rich information used to be a pipe dream. Now, with the rise of cheap and powerful sensors, computing power, and artificial intelligence, things are changing–fast.

In this masterclass, world-renowned innovation guru Vijay Govindarajan offers a first- of-a-kind playbook that will help companies combine what they do best–create physical products–with what digitals do best–use algorithms and artificial intelligence to parse ginormous, interconnected datasets–to make strategic connections that would otherwise be impossible.

The laws of competitive advantage are changing, rewarding those who have the most robust real-time insights rather than the most valuable assets. To compete in the new digital age, companies need to use real-time data to turbocharge their products, strategies, and customer relationships. Or else they’ll fall on the wrong side of the next great digital divide.